What key feature distinguishes an informative brochure from other genres?

An informative brochure is primarily designed to present factual information and data in a format that is engaging and accessible to the reader. This means that the brochure focuses on conveying information clearly and effectively, making it easy for readers to understand the content at a glance. The engaging format often includes visuals, bullet points, and concise text, which helps to maintain the reader's interest while delivering key facts.

Narrative storytelling, character development, and plot elements are more characteristic of literary genres, such as novels or short stories, and are not features found in informative brochures. While an informative brochure might aim to persuade or encourage the reader to take action, its main purpose is to inform rather than to persuade, which sets it apart from genres like advertisements or persuasive essays. Thus, the ability to present facts and data in an engaging way is what primarily distinguishes informative brochures from other forms of writing.